It was pointed out in one of the Google event that it’s very important to understand the users before you make web and mobile applications. An application only becomes popular when it gives the user what he wants right at that time, whether it is a location to a bakery or direction to the airport. 

Found this on one of the most important event of the season, Web 2.0 Expo in Moscone West on 22-25^th April. This presentation highlighted the practical tools that allow you to add location capabilities to your website or app today.

 

It’s very important to show the right directions with greater clarity and preciseness. There are three rules of thumb in geo targeting a particular area. Offer the user everything you can, if you don’t have the information, degrade gracefully. Lastly always allow the user to change it. Beware of the profile of the user (whether web or mobile) and offer him accordingly. To start with determine the user’s position relative to known objects such as WiFi, GPS or cell tower. For mobile application you can use the location APIs such as iPhone Core Location API, Symbian S60 Location API and more. Looks interesting right?

 

Read more on the below slide link.

 

Adding “Where” to Mobile and Web Applications Presentation [PDF]